FastFordward. Dscoop6, 2011 Annual Conference. February 17-19, Orlando, Florida, USA.

For printers, the Internet creates both a threat and a massive opportunity; take a look at planning for success in an increasingly connected world. While Web-to-print can make purchasing of print incredibly efficient, print-to-Web (codes, tags, augmented reality and watermarks) can make the print you produce incredibly effective, thereby increasing its value.