FastFordward. Dscoop6, 2011 Annual Conference. February 17-19, Orlando, Florida, USA.

As a print service provider, you strive to capture more high-margin work and focus the discussion with your customers around value, not cost. To do so, you need the right talk track, great examples and a way to present true return on investment (ROI) to your customers. Use the Direct Marketing Business Development Toolkit to sell high value direct marketing campaigns. This methodological approach takes you through a set of practical tools that enable effective sales meetings and open new growth opportunities for your business. Review resources on direct marketing trends, case studies, practical campaign ideas and samples, and practice firsthand how to implement all those assets in your business.