FastFordward. Dscoop6, 2011 Annual Conference. February 17-19, Orlando, Florida, USA.

Blurb has built its entire business model around personal storytelling and developed a creative publishing service simple and smart enough to make anyone an author. Hear the CEO of Blurb talk about the importance of knowing what consumers want and using that knowledge to tap into new markets for digital print to grow your business. In 2009, Blurb shipped more than 1.2 million books to more than 60 countries and generated over $45 million in revenue.

Printers, letter shops and other marketing production companies today are faced with a fast-changing environment that offers abundant new opportunity for serving customers with additional services. Review the opportunities and a strategic framework for decision-making and planning. Business owners and executives learn the strengths and weaknesses of each new business line in marketing services and how to create a winning strategy for line extensions.

What’s the easiest way to grow your business in 2011? Be sure to attend one of four sessions offered throughout the conference to discover and take advantage of all of the new tools from HP and Dscoop. Learn about easy ways to train your sales team, improve efficiencies and uptime, and meet your customers’ needs. We are helping you build awareness with your customers and your own teams on the value of digital print. More information can be found at the Dscoop kiosk located in City Hall Lobby.

One of the most critical aspects of your business is your uptime. So what is new in the world of HP Services and how can they help your business? Bel shares what is happening with the Graphic Arts Business Service offerings in the coming year.

If you want to create a truly dynamic direct mail piece, you need all of the relevant data available to better engage the recipient. Learn via demonstrations how to combine relational databases to add detail to an existing database, use scripts to enhance data for personalization, and profile database lists internally or through a list vendor.

The fastest growing area of printing and publishing is for short-run work: books and magazines printed on-demand in run lengths of one or two at time, custom publishing and personalization. Learn more about the trends and market opportunities within the Publishing segment and the latest on the portfolio of solutions available within the HP Graphic Solutions Business.

One of our most requested sessions returns this year. Alon Bar-Shany shares what is happening around the world in the digital printing market. His remarkable insights and knowledge keep you abreast of where the market is headed and how it will impact your business.

Explore how to stay ahead of customer demand for transpromo and e-delivery. Review market trends in both areas, with insight into which applications are the best candidates for transpromo, which are trending toward e-delivery, and when it makes sense to combine the two. Gain insight into the latest research findings across several areas related to document production, including color print adoption, transpromo and color workflow, and print suppression/e-delivery metrics and strategies.

Learn how The Print Council reaches agencies and media decision-makers around the country. Its presentations feature all elements of the supply chain (from paper to postal delivery) and focus on case studies and return on investment by addressing the value of print as part of a multi-faceted communications program. Hear an overview of those presentations and observations on opportunities for print growth in the future.

More printing companies should be creating unique, innovative products, but everyone is listening to someone else to decide where their business should go. We end up in a mad race to the bottom of the commodity pit. What’s missing is a map. If there truly is undiscovered country still out there, most of us who consider ourselves innovators ought to be working to discover a valuable piece of it. Come see the map and help expand it, fill in details and create new possibilities.

Marketers have been historically plagued by the inability to deliver compelling metrics for their campaigns. They’re often the first ones to lose their budgets…and their jobs. Today’s marketer, however, has an array of new tools for measuring success—many of which are offered by digital print solutions. Learn how to help your marketing clients gain stature in the enterprise, and build your digital print business at the same time.

Learn about Tabs Direct and how they are delivering innovative direct marketing solutions to their clients with cutting-edge, digital press technologies. Even better, hear firsthand from one of their clients!

Hear from leading publishers and publishing print service providers in the industry who discuss the evolution of the supply chain and why the move to digital is keeping them ahead of the game. Bring your questions for the Q&A.

Hear research on the Latin American market, trends, industry data, success cases and opportunities, including untapped geographies, applications or business models and how to pursue them.

The print industry needs to create its own recovery. Many opportunities exist for significant growth; you just have to learn where these opportunities lie. Understand how to capitalize on opportunities through real-life examples. Learn about the pockets of growth that are developing and how to get a piece of the market.

As a print service provider, you strive to capture more high-margin work and focus the discussion with your customers around value, not cost. To do so, you need the right talk track, great examples and a way to present true return on investment (ROI) to your customers. Use the Direct Marketing Business Development Toolkit to sell high value direct marketing campaigns. This methodological approach takes you through a set of practical tools that enable effective sales meetings and open new growth opportunities for your business. Review resources on direct marketing trends, case studies, practical campaign ideas and samples, and practice firsthand how to implement all those assets in your business.

An unprecedented convergence of societal, economic and industry specific issues threaten the current composition and structure of the printing, mailing and fulfillment industries. This reality is forcing these industries and the companies that comprise them to critically examine their business models and value propositions. Review the groundbreaking work of a collaboration of industry associations who are working to create a fresh, more compelling business model for companies that want to better position themselves for future success.

Ever wonder how your customers are using HP digital technology to create winning business solutions or how you can reach creative professionals and business owners? Lahtinen, an award-winning photographer, shares why she chooses to only partner with HP Indigo print service providers.

For printers, the Internet creates both a threat and a massive opportunity; take a look at planning for success in an increasingly connected world. While Web-to-print can make purchasing of print incredibly efficient, print-to-Web (codes, tags, augmented reality and watermarks) can make the print you produce incredibly effective, thereby increasing its value.

With the economy still in recovery mode, what have you done to manage your business in tough times? Come prepared to share and learn about topics you might have faced, such as refinancing, cutbacks, re-negotiations with vendors and contracts, employee layoffs and more.

Don’t turn business away—make sure you can offer your customers everything from marketing consulting to signs, wallpapers and packaging. Even printing in another region should not be a problem. How? By partnering with other Dscoop members to deliver! Exchange business cards and meet with 18 potential business partners during two- to three-minute introductions within one of the following breakouts: 1) commercial and label and packaging; 2) commercial and grand format; 3) Asia-Pacific and North American commercial; 4) Latin America and North American commercial. Breakouts subject to change based on attendee interest.

Learn how to implement a cost-effective customer relationship management (CRM) program by deploying “just-right” marketing campaigns designed to stimulate spending and profit within each of the different phases within a customer’s lifecycle. Hear about integrating relevance, personalization and a contact strategy with testing and analytics to deliver world-class marketing campaigns.

Take a brief look at the history of the digital print market with a more detailed look at the future of this market and how to redefine the application, needs, and the “how” and “why” of communication in the post-digital era.

What’s the easiest way to grow your business in 2011? Be sure to attend one of four sessions offered throughout the conference to discover and take advantage of all of the new tools from HP and Dscoop. Learn about easy ways to train your sales team, improve efficiencies and uptime, and meet your customers’ needs. We are helping you build awareness with your customers and your own teams on the value of digital print. More information can be found at the Dscoop kiosk located in City Hall Lobby.

Do you want to learn more about new business opportunities and custom publishing? Hear a real-life case study from the client about re-purposing content to generate new revenue streams and the many aspects of implementation: partnerships, automated workflow and the digital press technology supporting it.

You’re already a successful print service provider, but how can you build on your progress to transform your business development for the next generation of digital technology sales? Develop brand propositions that resonate with senior marketing executives, drink your own Kool-Aid by engaging in multi-media self promotion, and learn about high-profit consultative selling.