As a print service provider, you strive to capture more high-margin work and focus the discussion with your customers around value, not cost. To do so, you need the right talk track, great examples and a way to present true return on investment (ROI) to your customers. Use the Direct Marketing Business Development Toolkit to … read more »
Posts Tagged ‘Saturday’
Cross-Media for the Masses – Significant Revenue Growth Opportunities for PSPs and MSPs
Examine the enormous market opportunity to bring cross-media marketing to the mainstream. While print is still one of the most significant beneficiaries of marketing dollars from small and medium enterprises, search engine marketing (SEM) and other online advertising is starting to take a larger portion of that pie. Paradoxically the print industry is in the … read more »
Feeding and Finishing For Efficiency and Profits (Standard Finishing Systems)
Hunkeler and Horizon, partners of Standard Finishing Systems, announced a slate of innovative new short-run feeding and finishing solutions geared to helping digital print providers improve efficiency and profits. Solutions profiled include: Hunkeler PF7 plow-folder for in- or off-line converting of 30 in.-wide webs from the HP T300 automated Horizon HT-80 three-knife trimmer operating in-line … read more »
Tips and Tricks on the HP Indigo 5500
Learn the latest about the HP Indigo 5500 from an HP expert. Always a favorite, this session is an open forum for attendees to ask questions and see the press in action.
Fast Forward to Success: HP and Dscoop Launch New Tools
What’s the easiest way to grow your business in 2011? Be sure to attend one of four sessions offered throughout the conference to discover and take advantage of all of the new tools from HP and Dscoop. Learn about easy ways to train your sales team, improve efficiencies and uptime, and meet your customers’ needs. … read more »
Partnering with Your Client: A Direct Marketing Success Story
Learn about Tabs Direct and how they are delivering innovative direct marketing solutions to their clients with cutting-edge, digital press technologies. Even better, hear firsthand from one of their clients!
Tips and Tricks on the HP Indigo 7500
Learn the latest about the HP Indigo 7500 from an HP expert. Always a favorite, this session is an open forum for attendees to ask questions and see the press in action.
High Performance Digitally Printable Films (Innovia Films)
Learn the key requirements and properties that HP Indigo printable label and packaging substrates need and how Innovia Films meets those needs with their dedicated substrate range. Innovia Films is a global supplier of biaxially oriented polypropylene (BOPP) and cellulose label and flexible packaging substrates. They are a market leader for coated films with a … read more »
Fast, Collaborative Solutions Across Printing Platforms (Finch Paper LLC)
Learn how Finch Paper, an integrated pulp and paper mill, helps customers achieve better color, faster speeds and custom solutions on a number of digital printing platforms, including the HP Indigo.
The Influence of Paper on Digital (Cascades Fine Papers Group)
Paper has a major impact on digital printing. It is more than a substrate; it is an integral part of the message. Do you know what your customers are looking for, how paper attributes affect the results or what the environmental footprints of your projects are? McGillem addresses these concerns and shares his knowledge and … read more »
The Cloud: Enabling New Opportunities (Pixfizz)
Discover how the cloud provides a quick, easy and cost-effective approach to Web-to-print; integrated social media to access photos and share photo products increasing traffic and accessibility; and a new state-of-the-art online editor offering an unprecedented user experience for your end consumers.
The Best Laminating and UV Coating Solutions for Your Systems (GMP Co. Ltd.)
Gain information on the best solutions for your system, and explore: Trends of the finishing industry and an explanation of finishing trends for lamination Capacity of GMP as a solution maker for finishing facility and production GMP finishing solutions in print on-demand markets with an introduction of GMP solution and projects with HP Indigo
Saving the Best for Last – KAMA Solutions for Efficient Print Finishing
Thinking of bringing print finishing in-house? Looking to give added value to your digital prints with outstanding visual and haptic effects such as hot foil stamping, embossing and hologram for brand protection? The CEO of KAMA reveals how digital printers and bookbinders can successfully break into this new and promising market. The German-based manufacturer of … read more »
Choosing High-Performance Digital Substrates for Your Best Digital Print Projects (Masterpiece Graphix)
Discuss the difference between standard digital-treated substrates and high-performance digital materials with contiguous coatings. Digital material experts explain the flaws that are typical in standard-treated digital substrates and present the various benefits of using high-performance substrates in your best digital print applications.
Profiting from Color Management (CGS Publishing Technologies International)
CGS Publishing Technologies International discusses the key to unifying color management across digital press technology and the limitations that many digital printers have in effectively transitioning their print production from a conventional world to the digital one. Learn how CGS color management tools can be used to achieve this goal, including success stories behind how … read more »
Selling Integrated Cross-Media Services
You’re already a successful print service provider, but how can you build on your progress to transform your business development for the next generation of digital technology sales? Develop brand propositions that resonate with senior marketing executives, drink your own Kool-Aid by engaging in multi-media self promotion, and learn about high-profit consultative selling.
SmartStream Label and Packaging Server: Prepress Tips and Tricks
Hear tips and tricks about how to maximize your use and implementation of the SmartStream Label and Packaging Server Digital Front End. Review general production tips, advanced VDP and getting the most out of Kaleidoscope.
Transpromo vs. E-delivery in 2011 and Beyond
Explore how to stay ahead of customer demand for transpromo and e-delivery. Review market trends in both areas, with insight into which applications are the best candidates for transpromo, which are trending toward e-delivery, and when it makes sense to combine the two. Gain insight into the latest research findings across several areas related to … read more »
Direct Marketing Track: Successful Line Extension for Printing Services Companies
Printers, letter shops and other marketing production companies today are faced with a fast-changing environment that offers abundant new opportunity for serving customers with additional services. Review the opportunities and a strategic framework for decision-making and planning. Business owners and executives learn the strengths and weaknesses of each new business line in marketing services and … read more »
Fast Forward to Success: HP and Dscoop Launch New Tools
What’s the easiest way to grow your business in 2011? Be sure to attend one of four sessions offered throughout the conference to discover and take advantage of all of the new tools from HP and Dscoop. Learn about easy ways to train your sales team, improve efficiencies and uptime, and meet your customers’ needs. … read more »
Planning for Online Success!
For printers, the Internet creates both a threat and a massive opportunity; take a look at planning for success in an increasingly connected world. While Web-to-print can make purchasing of print incredibly efficient, print-to-Web (codes, tags, augmented reality and watermarks) can make the print you produce incredibly effective, thereby increasing its value.
Introducing Data Services Into Your Company
Openly discuss the benefits, hurdles and security concerns that occur when adding data services to your company. Learn how to safely handle customer-owned databases and limited-use databases. Discover how to obtain databases—otherwise known as data mining—for your clients.
Improve Your Competitive Position: Rethinking Your Business Model
An unprecedented convergence of societal, economic and industry specific issues threaten the current composition and structure of the printing, mailing and fulfillment industries. This reality is forcing these industries and the companies that comprise them to critically examine their business models and value propositions. Review the groundbreaking work of a collaboration of industry associations who … read more »
Publishing Track: The Art of Possibility: A Custom Publishing Case Study
Do you want to learn more about new business opportunities and custom publishing? Hear a real-life case study from the client about re-purposing content to generate new revenue streams and the many aspects of implementation: partnerships, automated workflow and the digital press technology supporting it.
Creating Your Own Recovery
The print industry needs to create its own recovery. Many opportunities exist for significant growth; you just have to learn where these opportunities lie. Understand how to capitalize on opportunities through real-life examples. Learn about the pockets of growth that are developing and how to get a piece of the market.
HP Graphic Arts Business Service Offerings
One of the most critical aspects of your business is your uptime. So what is new in the world of HP Services and how can they help your business? Bel shares what is happening with the Graphic Arts Business Service offerings in the coming year.
Automated Digital Finishing
Learn about the latest finishing technology in the grand format marketplace and how to apply it to your day-to-day operations. Streamline your supply process through design and innovative cutting solutions and find out the latest in contour and XY cutting technology.
Direct Marketing Track: 7 Proven Ways to Increase the Effectiveness of Your Marketing Campaigns
Learn how to implement a cost-effective customer relationship management (CRM) program by deploying “just-right” marketing campaigns designed to stimulate spending and profit within each of the different phases within a customer’s lifecycle. Hear about integrating relevance, personalization and a contact strategy with testing and analytics to deliver world-class marketing campaigns.
Direct Marketing Track: Redefining Digital: Digital Print in the Post-Digital Era
Take a brief look at the history of the digital print market with a more detailed look at the future of this market and how to redefine the application, needs, and the “how” and “why” of communication in the post-digital era.
Publishing Track: HP and the Future
The fastest growing area of printing and publishing is for short-run work: books and magazines printed on-demand in run lengths of one or two at time, custom publishing and personalization. Learn more about the trends and market opportunities within the Publishing segment and the latest on the portfolio of solutions available within the HP Graphic … read more »
Publishing Track: The Digital Transformation
Hear from leading publishers and publishing print service providers in the industry who discuss the evolution of the supply chain and why the move to digital is keeping them ahead of the game. Bring your questions for the Q&A.
Photo Track: Creative Professionals and You: A Winning Combination
Ever wonder how your customers are using HP digital technology to create winning business solutions or how you can reach creative professionals and business owners? Lahtinen, an award-winning photographer, shares why she chooses to only partner with HP Indigo print service providers.
Measuring Marketing ROI: How to Add More Value to Marketers and Agencies
Marketers have been historically plagued by the inability to deliver compelling metrics for their campaigns. They’re often the first ones to lose their budgets…and their jobs. Today’s marketer, however, has an array of new tools for measuring success—many of which are offered by digital print solutions. Learn how to help your marketing clients gain stature … read more »
Making Your Database More Personal for Direct Mail
If you want to create a truly dynamic direct mail piece, you need all of the relevant data available to better engage the recipient. Learn via demonstrations how to combine relational databases to add detail to an existing database, use scripts to enhance data for personalization, and profile database lists internally or through a list … read more »
Business Partners Speed Networking Exchange
Don’t turn business away—make sure you can offer your customers everything from marketing consulting to signs, wallpapers and packaging. Even printing in another region should not be a problem. How? By partnering with other Dscoop members to deliver! Exchange business cards and meet with 18 potential business partners during two- to three-minute introductions within one … read more »
Map of Print
More printing companies should be creating unique, innovative products, but everyone is listening to someone else to decide where their business should go. We end up in a mad race to the bottom of the commodity pit. What’s missing is a map. If there truly is undiscovered country still out there, most of us who … read more »
Trends and Business Opportunities in Latin America
Hear research on the Latin American market, trends, industry data, success cases and opportunities, including untapped geographies, applications or business models and how to pursue them.
A Supply Chain Approach to Growing Print
Learn how The Print Council reaches agencies and media decision-makers around the country. Its presentations feature all elements of the supply chain (from paper to postal delivery) and focus on case studies and return on investment by addressing the value of print as part of a multi-faceted communications program. Hear an overview of those presentations and … read more »
Shape Your Own Future
With the economy still in recovery mode, what have you done to manage your business in tough times? Come prepared to share and learn about topics you might have faced, such as refinancing, cutbacks, re-negotiations with vendors and contracts, employee layoffs and more.
The State of the Printing Industry
One of our most requested sessions returns this year. Alon Bar-Shany shares what is happening around the world in the digital printing market. His remarkable insights and knowledge keep you abreast of where the market is headed and how it will impact your business.
Unleash Your Creative Genius: The Power of Personal Storytelling
Blurb has built its entire business model around personal storytelling and developed a creative publishing service simple and smart enough to make anyone an author. Hear the CEO of Blurb talk about the importance of knowing what consumers want and using that knowledge to tap into new markets for digital print to grow your business. … read more »
Color Management for Mixed Equipment Production Printing
A simplified, process-independent approach can support achieving reliable and consistent color, between different units of the same model and between different models and manufacturers of equipment. Learn how this can be done, what changes are required in daily business practices, and the results in terms of color consistency, matching to industry standards, and matching between … read more »
HP Indigo: Variable Data Printing 101
I’ve heard it. I’ve seen it. Now my customer wants me to print it! Learn how to create variable data jobs from a simple name change to the complex rules-based printing. Exchange dialogue with your peers and see some examples.
HP Indigo: Maximizing Profits by Maximizing HP Indigo Press Uptime
Each of us purchased our press with the intent of maximizing profit through HP’s world-class technology. The HP Indigo helps us achieve that objective. To realize the benefits of owning this technology, we must learn to maximize press uptime. The presenters (your fellow cooperative members) share best practices for maximizing your press uptime, focusing on … read more »
Feeding the Beast – Keeping Up with the WS6000
The added speed of the 6000 allows for this press to chew jobs up and spit them out, which poses additional challenges to digital pre-press departments. How do you keep the beast fed? Learn about processes, automation and calibration to keep the WS6000 fed at its top speed. Users of previous version presses can take … read more »
Coaching the Brand into Production
A panel of digital packaging print providers, end users and agencies will explore the process of moving from conventional to digital printing, and discuss why digital has been successful for brands. The panel emphasizes planning, testing, color, supply chain management and more.
The Digital Packaging Salesperson
Various aspects of the digital packaging salesperson challenge all of us. Topics include hiring, compensation, prospecting and internal support. Explore the pros and cons of using conventional sales team members to sell digital.
Flexible Packaging Solution
This growing segment of digital printing has many do’s and don’ts. Entering this market can be a daunting experience. Hear from suppliers of films, adhesives, converting equipment and more. Participate in an open roundtable forum where everyone can discuss and give input about their personal experiences relative to flexible packaging.
Sales Compensation: Structure and Survey Results
Hear from an industry professional who tracks sales compensation for the graphic arts industry. Learn the pros and cons of different compensation platforms, from pure commission to percentage of net profits. Does your compensation system align with your business strategy and culture?
Emerging Applications with HP Latex Printing Technologies
Have you noticed the growth in out-of-home advertising? More and more marketers are looking at innovative ways of decorating stores, public spaces and even cars. The possibilities are endless, and it has never been easier with the new Latex inks. Whether you are thinking of adding large-format offerings or have been in the signage business … read more »
Vision of Workflow and Automation
Hear HP’s vision for where workflow and automation will be in the future and how to get there. Includes panelists from HP Solutions and EskoArtwork who will share a customer success story.
